![]() ![]() ![]() Some of the chapters investigate interesting facets of the story. That these ski companies are largely real estate development companies that use skiing as a ‘decoration’ to make their real money off of condos and disney-like “Villages”. (People now mix ski holidays with beach holidays, with holidays chasing butterflies through the Amazon, communing with Tibetian monks, etc). The number of skier/boarder days has not grown in some 20 years or so. One of the central questions posed by Clifford is why ski areas continue to expand into new terrain, build new lifts, and especially build new real estate, while the market has essentially remained flat. ![]() The author, Hal Clifford, basically chronicles the development of skiing in North America, and how the activity changed from being a pasttime of a small group of enthusiasts (like the defunct Moosilauke ski area), to initial resort-style developments (starting with Sun Valley, through the 1960s and 1970s boom), to a diversifying industry where the pace is set by three large companies that own numerous resorts (two of which are traded on Wall Street) – American Ski Co, IntraWest, and Vail Co. This is a review of the book “ Downhill Slide” about the North American ski industry. ![]()
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