![]() ![]() This book is a joy-fun and of the utmost importance.” His many books include Emotional Design, The Design of Future TIM BROWN, CEO, IDEO, and author of Change by DesignĭON NORMAN is a co-founder of the Nielsen Norman Group, and holds graduate degrees The Design of Everyday Things is even more relevant today than it was when fi rst published.” ![]() “Part operating manual for designers and part manifesto on the power of designing for people, Thoughtfully revised to keep the timeless principles of psychology up to date with ever-Ĭhanging new technologies, The Design of Everyday Things is a powerful appeal for good design, andĪ reminder of how-and why-some products satisfy while others only disappoint. ![]() Is everywhere, but fortunately, it isn’t di� cult to design things that are understandable, usable, andĮnjoyable. Lies not in ourselves but in design that ignores the needs and psychology of people. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault © 2013 Artists Rights Society (ARS), New York / ADAGP, ParisĮven the smartest among us can feel inept as we try to fi gure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. R E V I S E D & E X PA N D E D E D I T I O NĬover image: Jacques Carelman “Co� ee Pot for Masochists” ![]()
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